If you’re fond of the GEICO gecko, you’ll want to pay a visit to your favorite bookstore or go online and get a copy of You’re Only Human: A Guide to Life, just published by Workman.
The 164-page book has a gecko-size price of just $11.95 and covers a wide range of topics – from fedoras and flossing to haiku and tattoos.
The book wasn’t really written by the GEICO gecko. It was put together by the insurance company’s advertising agency. Nearly 18 months in the making, the book offers words of wisdom from a gecko’s perspective.
He was a TV spokesperson long before the writing gig came along, so it should come as no surprise that the GEICO gecko is promoting his book with – you guessed it – a YouTube video.
Is it only a matter of time before we see our green GEICO friend on the big screen?
Read more by Kawika Maszak here or at his personal blog, “So Sayeth the StickMonkey.”