A new project in England called “Art Everywhere” was started in order to fuse commerce and art together on a large scale. The project places 57 popular art pieces on display in place of more than 22,000 ad sites. These sites include bus shelters, billboards, and other places like office buildings and shopping malls. The feature pieces range from popular 16th century art to more modern pieces.
A Very Very Big Art Show
Richard Reed describes Art Everywhere as “a joyful project with no agenda other than to flood our streets with art and celebrate the creative talents and legacy of the U.K.” For two weeks, the art will be in place of advertising space worth a whopping $4.7 million. This “very very big art show” (as the tagline claims) is accepting online donations to help cover costs.
The project features art that was selected by the public. A list was selected by the Art Fund and the Tate gallery, which is what the public used to choose their favorites. Topping the vote count was an 1888 oil painting by John William Waterhouse called “The Lady of Shalott.” The piece was inspired by a Tennyson poem. Of course, we could’ve told you that too.